What started as a sketch from staring at a U-Haul van outside my window turned into a playful personal project. Instead of the classic bold marks I usually play with, I dug into the archives and brought back “Sammy U” — a forgotten mascot I reimagined to do the heavy lifting. By owning the orange more confidently and building a playful narrative across touch-points, U-Haul becomes a brand you’re proud to move with.