“Jim Beam has a great story. A bourbon first bottled on the family porch in Clermont, Kentucky, still distilled where it was distilled on day one.

From a handful of assets and colors, anchored in the iconic and timeless bottle, we created a world inspired by the "spirit of the porch", with a well-loved, worn-in feel, a sense of easy confidence, an inviting quality, and a sun-dappled warmth – fitting a brand called Beam.” - Turner Duckworth.