Key Lime Pie Factory

I was recently in the Florida Keys and happened to try ‘Key Lime Pie’ for the first time at what I was told was one of the best spots. As we pulled up outside, I had this visual interpretation of the words and had a quick sketch!

I love how it the logo becomes a solution for the customers to work out, like a little pictogram puzzle. I wanted it to feel bold and memorable, something a little different for
the world - Big up Key Lime Pie.